Consumption upgrade drives innovation, with green and safe as the core direction

Under the industry development trend of "consumption upgrading drives innovation, and green safety becomes the core direction", the public's enthusiasm for outdoor leisure activities continues to heat up, directly driving the outdoor barbecue market into an explosive growth stage. The latest industry data shows that since the beginning of this year, the sales of outdoor barbecue related products in China have increased significantly year-on-year, with particularly prominent growth rates in sub categories such as smart devices and healthy ingredients. On weekends and holidays, more and more consumers choose to gather outdoors with family and friends, enjoying leisure time through barbecue, further unleashing the potential of market consumption. ​

At the same time, with the rise of short distance leisure scenes in cities, "lightweight+portability" has become one of the core directions for innovation in outdoor barbecue equipment. For high-frequency scenarios such as family camping and city park picnics, lightweight products such as folding ovens and integrated barbecue grills are intensively launched on the market. This type of product is designed to fully balance practicality and portability. Some models have a volume that is only one-third of their unfolded state after folding, and the weight is strictly controlled within 5 kilograms. It can be quickly used without complex assembly, perfectly adapting to limited outdoor space and high carrying needs in cities, bringing consumers a more convenient outdoor barbecue experience.