The demand for kitchen storage supplies has surged

With the increasing demand for refined utilization of residential spaces, the market for kitchen storage products is experiencing explosive growth. The "2025 First Half Kitchen Consumption Trend Report" shows that from January to June this year, the sales of platform kitchen storage products increased by 120% year-on-year. Among them, the sales of "compact storage tools" designed for small households accounted for 75%, becoming the mainstream in the market.

The report points out that in the first half of this year, the sales of three types of products, namely "drawer partition box", "vertical seasoning rack" and "stackable storage can", ranked among the top three. Taking the drawer partition box as an example, it can flexibly adjust the partition according to the size of tableware, adapt to different specifications of chopsticks, spoons, and knives, and solve the problem of traditional drawers being "messy and difficult to find". Its sales increased by 180% year-on-year; The vertical seasoning rack adopts a multi-layer vertical design, occupying only 1/3 of the traditional seasoning box, suitable for small households with limited kitchen countertop space, and sales have increased by 150% year-on-year; Stackable storage cans, with their "sealed and moisture-proof+transparent and visible" characteristics, have become the preferred choice for storing miscellaneous grains and dry goods, with sales exceeding 2 million units in a single quarter.

From the perspective of consumer groups, young users aged 25-35 are the main consumers of kitchen storage products, accounting for 62%. These users generally live in small-sized apartments in cities, with high requirements for "space utilization" and a focus on the combination of product aesthetics and practicality.